About Us

About Home Instead Senior Care ®

Who We Are

Founded in 1994 in Omaha, Nebraska, by Lori and Paul Hogan, the Home Instead Senior Care® network provides personalized care, support and education to help enhance the lives of aging adults and their families.

Today, this network is the world’s leading provider of in-home care services for seniors, with more than 1,100 independently owned and operated franchises that are estimated to annually provide more than 75 million hours of care throughout the United States and 12 other markets. Local Home Instead Senior Care offices employ approximately 75,000 CAREGiversSM worldwide who provide basic support services that enable seniors to live safely and comfortably in their own homes for as long as possible.

Expanding the World’s Capacity to Care℠

Home Instead Senior Care® envisions a world where all older adults can age with greater hope and success. We initiated the Changing the Face of Aging® movement to inspire the world to adopt a more optimistic perspective on aging.

The old face of aging was the fear of getting old.
The new face is hope and promise.​

The old face of aging was loneliness and isolation.
The new face is companionship.

The old face of aging was institutionalization.​
The new face is home.

Embracing a Higher Purpose

Daily we see the struggles aging seniors and their families face and we feel a sense of responsibility to be a leading force uniting the public, private and social sectors to help solve the challenges of our aging global society.

Members of the Home Instead, Inc. executive team have participated in the following organizations and conferences to discuss ideas, present solutions and advocate change that will enhance the lives of seniors and their caregivers around the world.

  • World Economic Forum
  • Global Coalition on Aging
  • Global CEO Initiative on Alzheimer’s Disease
  • Alzheimer’s Disease International Conference
  • Milken Institute Global Conference
  • G7 Dementia Summit
  • World Dementia Council
  • Dementia Forum X
Resources for Family Caregivers

​​​​​​Beyond providing care services, the Home Instead Senior Care® network, supports family caregivers in a very tangible way by offering access to a wide variety of tips and resources online to help them better cope with the challenges of caring for an aging loved one. Here are a few examples: ​​​​

  • HelpforAlzheimersFamilies.com – Free training and support resources for families caring for a loved one with Alzheimer’s disease or other form of dementia.
  • CaregiverStress.com® – Free access to articles, videos and blogs on a variety of care topics to help families manage the challenges of caring for a senior loved one.